POSTMODERN VIEW OF THE NATURE OF THE INTERNET AS A SOURCE OF INFORMATION
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Above all, the Internet is perceived as a consequence of information tools development. Its image, however, is also a result of socio-economic changes that are of greatest importance when it comes to behaviour represented by the Web users. This wide context of analysis makes the nature of the Internet complex and characteristic for postmodern description of reality. The objective of this article is to present the contemporary nature of this medium and to define behavioral tendencies of its users. The attempt that has been made to describe all the problems mentioned appears to be valuable also from the point of view of entrepreneurs, both in the context of the way of running business and understanding the conduct of other market participants.
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