Factors affecting credibility of e-shops in Poland

Abstract

This paper presents main problems concerning e-commerce development in Poland and in other countries of Eastern Europe, in particular, links between a consumer’s trust and the cultural background in the region. The first results of a pilot study being a part of the author’s research project are presented in the paper. As they show, factors affecting credibility of e-shops are strictly related to usability, reliability, functionality and efficiency of the websites – the crucial issues of user interface quality models.