The marketing system as a management form of the research and development results (transfer of technology)

Abstract

The usage of the results of research and development works realised by schools as well as scientific and technical backup of industry is unsatisfactory. This problem gains special importance in the period of economy transformation. Marketing cam be used as a tool for managing the research and development works. The proposed solution presents the following aims: the functions of the system of marketing the research and development works, its organisation and structure on the basis of the Polytechnic department. the model solution, in the scope of managing the research and development works, provides for gaining information, shows the channels of its distribution and usage, collecting and processing data with a usage of the marketing structure of a database.