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dc.contributor.authorMączyński, Jacek
dc.contributor.authorŻuber, Ryszard
dc.date.accessioned2014-10-09T19:45:21Z
dc.date.available2014-10-09T19:45:21Z
dc.date.issued2001-06-07
dc.identifier.citationŻuber R., Mączyński J.: The marketing system as a management form of the research and development results (transfer of technology). [in:] Proceedings of the IInd International Conference on Advances in Production Engineering - APE'2001. Dąbrowski L. (red.), vol. 1, Oficyna Wydawnicza PW, Warsaw 2001, s. 77-82pl_PL
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/5411
dc.descriptionII International Conference on Advances in Production Engineering - APE'2001pl_PL
dc.description.abstractThe usage of the results of research and development works realised by schools as well as scientific and technical backup of industry is unsatisfactory. This problem gains special importance in the period of economy transformation. Marketing cam be used as a tool for managing the research and development works. The proposed solution presents the following aims: the functions of the system of marketing the research and development works, its organisation and structure on the basis of the Polytechnic department. the model solution, in the scope of managing the research and development works, provides for gaining information, shows the channels of its distribution and usage, collecting and processing data with a usage of the marketing structure of a database.pl_PL
dc.language.isoenpl_PL
dc.publisherOficyna Wydawnicza Politechniki Warszawskiejpl_PL
dc.rightsCreative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/pl/legalcode
dc.subjectinnovationpl_PL
dc.subjectresearch and developmentpl_PL
dc.subjectmarketingpl_PL
dc.subjecttransfer of technologypl_PL
dc.titleThe marketing system as a management form of the research and development results (transfer of technology)pl_PL
dc.typeinfo:eu-repo/semantics/conferenceObjectpl_PL
dc.contributor.organizationPolitechnika Warszawska - Wydział Inżynierii Produkcjipl_PL
dc.description.epersonJacek Mączyński
dc.rights.DELETETHISFIELDinfo:eu-repo/semantics/openAccess


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Creative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska
Except where otherwise noted, this item's license is described as Creative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska