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The analysis of factors influencing the choice of the methods in the statistical analysis of marketing data
(Statistics in Transition, June 1995, Vol. 2, No. 2, pp. 251-254., 1995)
The paper presents the discussion on the influence of the different factors on the choice of the methods in the statistical analysis of marketing data. The most important factors are: a) the goaI of marketing research, b) ...
Modelling the college student choice process via conjoint analysis
(Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 1996)
In the article, the conjoint analysis method was applied to the situation in which School Management intends to start new, post high-school form of teaching opportunities. Each new school is described by five variables: ...