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Customer Analysis as a Driver of Financial Performance in the Polish Insurance Industry
(Wydawnictwo SAN, 2016)
The paper outlines the outcomes of an empirical investigation of the links
between involvement of insurance firms in customer analysis and their financial performance. The data were collected through a CAWI survey of ...
Customer Analysis and Firm Performance in the Polish Insurance Market. Perspective of Customer Profitability and Lifetime Value
(Instytut Badań Rynku, Konsumpcji i Koniunktur, 2016)
The paper attempts to answer the research question whether conducting cus-
tomer analysis improves firm performance. It presents results of research among
Polish insurance agents. According to its findings, conducting ...