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Negative impact of emotional labor on a corporate image: The case of Amway Poland
(Kozminski University, 2013)
This article analyzes the effect of the emotionality of Polish direct sales representatives on the corporate image of Amway Poland in mainstream media. The findings are based on the interpretative analysis of public discourse ...
Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market
(2014)
The purpose of this article is to identify the relationship of customer lifetime value management and firm performance by empirical verification of a conceptual model. In the presence of the increasing level of competition ...
Customer Analysis: Does It Help to Improve Firm Performance? Research Results from Polish Insurance Market
(2014)
The paper attempts to answer the research question, whether conducting customer analysis improves firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting ...
Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market
(2015)
The paper outlines the outcomes of an empirical investigation of the links between
involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of ...
ICT, digital literacy, digital inclusion and media education in Poland
(Pedagogical University of Cracow, 2019)
The chapter presents the conditions related to the use of ICT in the didactic process in Polish schools and the phenomenon of e-inclusion. It contains references to the most up-to-date and relevant resources showing how ...