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Customer Analysis: Does It Help to Improve Firm Performance? Research Results from Polish Insurance Market
The paper attempts to answer the research question, whether conducting customer analysis improves firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting ...
Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market
The purpose of this article is to identify the relationship of customer lifetime value management and firm performance by empirical verification of a conceptual model. In the presence of the increasing level of competition ...
Negative impact of emotional labor on a corporate image: The case of Amway Poland
(Kozminski University, 2013)
This article analyzes the effect of the emotionality of Polish direct sales representatives on the corporate image of Amway Poland in mainstream media. The findings are based on the interpretative analysis of public discourse ...
Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of ...