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Customer Analysis: Does It Help to Improve Firm Performance? Research Results from Polish Insurance Market
The paper attempts to answer the research question, whether conducting customer analysis improves firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting ...
Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market
The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of ...