Methodology of Creating Business Models in the Educational Effects Within the Scope of Knowledge at the Management Major: the Case of the Bachelor’s Degree at the Univesrity of Economics in Katowice

Abstract

Within the last decade the concept of business models in the management science has once again gained in importance. It was possible due to a forged and promoted concept of methodology of creating business models which is based on the ontological approach. The concept is being, in turn, successfully developed towards preparing and testing tools for managing these models. Therefore, the popularity of studies concerning this subject, indicated by, for example, GoogleScholar, should not be surprising, either: at a time of the paper being written (July 2014) the information about 1026 quotations of A. Osterwalder's publication (2004) regarding the discussed subject matter was to be seen, as well as 466 quotations of a relatively recently released publication entitled ''The business model: recent developments and future research'' (Zott and others 2011). The objective taken on in this article is, therefore, to determine whether the subject matter that is so popular within the framework of the management sciences has its reflection in the declared educational effects at the management major at the ''enterprise management'' specialty at the University of Economics in Katowice. For the purposes of realisation of this objective the educational effects, assumed in syllabusses of the given subjects, within the scope of knowledge were used and compared with the objectives and content of the subjects in terms of the occurence of the methodology of creating business models. The obtained results of the conducted analysis point out that the subject matter being discussed is present, above all, in specialised subjects, both in theoretical and practical sphere (of the used tools). However, it is of fragmentary and dispersed nature in the content of many subjects.