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Segmentacja rynku. Kryteria i metody
(Wydawnictwo AE w Krakowie, 2000)
Na podstawie literatury przedmiotu w artykule przedstawiono wybrane zagadnienia teoretyczne i metodologiczne dotyczące segmentacji rynku. Scharakteryzowano w tym kontekście:
- przydatność wykorzystywanych zmiennych będących ...
Ocena stabilności wyników klasyfikacji z wykorzystaniem analizy replikacji
(Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie, 2008)
Ocenę wyników klasyfikacji można przeprowadzić m.in. wykorzystując analizę replikacji. Replikacja dotyczy przeprowadzenia procesu klasyfikacji zbioru,obiektów na podstawie dwóch prób wylosowanych z danego zbioru danych, a ...
Ordinal variables in the segmentation of advertisement receivers
(Springer-Verlag, 1998)
The paper presents segmentation study, which employs methods of classification to single out the segments. The variables measured on the ordinal scale were used as the criteria of market segmentation. Variables used reflected ...
Effect of L-arginine on cadmium induced oxidative stress in the liver of rats with different resistance to hypoxia
(Polskie Towarzystwo Biochemiczne, 2009)
The goal of the study was to estimate the effect of L-arginine, a nitric oxide precursor, on the activity of antioxidant enzymes (superoxide dismutase SOD, catalase CAT, glutathione peroxidase GPx, glutathione reductase ...
Does bullying increase compliance?
(Francis & Taylor Psychology Press, 2013)
Social ostracism can be a form of bullying at the workplace (a process of frequent and repeated acts of hostile communication and humiliation of an employee). Previous findings suggest that experimentally evoked ostracism ...
The New Silk Road – Analysis of the Potential of New Eurasian Transport Corridors
(VGTU Press “Technika", 2016)
The objective of this paper is to investigate the potential of the Chinese initiative The New Silk Route (NSR) comprising two transport routes: railway and maritime, linking Europe and Asia. In the paper the NSR was analysed ...
Roadmapping in Polish Foresight Initiatives - Best Practices
(VGTU Press “Technika", 2016)
The aim of the article is to present the best practices of technology roadmapping application to the Polish foresight initiatives. The first part of the article is devoted to presentation of the conceptualisation of the ...
Ekonometryczne modelowanie zjawisk marketingowych
(T. Kufel, M. Piłatowska, „Dynamiczne modele ekonometryczne”, Wydawnictwo Uniwersytetu Mikołaja Kopernika w Toruniu, 51-62, 2003)
Two-scale Modelling of Reactive Powder Concrete by the Method of Numerical Homogenization
(Vienna University of Technology, Austria, 2012)
The paper is concerned with the modeling of reactive powder concrete (RPC) by using the method of numerical homogenization. More specifically, we use a two-scale modeling approach and the finite element method. The behaviour ...
Polish Internet Users as Compared to the World: Where and Which Way is the Polish Internet Going?
(Agora, 2011)
Professor William Dutton of the Oxford Internet Institute talks to Polish Internet researchers at the presentation of results of the World Internet Project: Poland 2011.