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Innovative potential of human capitals as the criterion for diversification and regional space segmentation in selected European Union countries
(Uniwersytet J. E. Purkynego, Usti n/Łabą, 2005)
The objective of the hereby study is to identify interregional diversification and administrative units NUTS II type segmentation, occurring in selected countries which have recently become the European Union member states: ...
Regional segmentation base for enterprises entering foreign markets
(Faculty of Social and Economic Studies, Jan Evangelista Purkyně University, 2005)
An objective of the hereby study focuses on the suggestion to adopt means-end chains concept for the needs of regional segmentation. Possible scopes of international market segmentation were presented, considering regional ...