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Ordinal variables in the segmentation of advertisement receivers
(Springer-Verlag, 1998)
The paper presents segmentation study, which employs methods of classification to single out the segments. The variables measured on the ordinal scale were used as the criteria of market segmentation. Variables used reflected ...
Standardisation of Data Set Under Different Measurement Scales
(Springer-Verlag, 2000)
Standardisation of multivariate observations is the important stage
that precedes the determination of distances (dissimilarities) in clustering and
multidimensional scaling. Different studies (e.g. Milligan and Cooper ...
On the General Distance Measure
(Springer-Verlag, 2003)
In Walesiak [1993], pp. 44-45 the distance measure was proposed, which
can be used for the ordinal data. In the paper the proposal of the general distance
measure is given. This measure can be used for data measured in ...