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Seniors as a challenge for innovative enterprises
(Publishing House of Białystok University of Technology, 2016)
Purpose: The segment of the seniors is constantly growing. The segment has specific needs and expectations towards offers made to them. Nowadays, a challenge for business is to create appropriate instruments of influence ...
User-Driven Innovation – the concept and research results
(Publishing House of Białystok University of Technology, 2016)
The research problem discussed in the paper is the innovation process, called User-Driven Innovation (UDI). The aim of the study is to determine whether the UDI system is more effective in introducing innovations than the ...
Cooperation between business companies and institutions in the context of innovations implementation
(Publishing House of Białystok University of Technology, 2016)
Cooperation in the field of innovation activities means active participation in joint projects with other companies or non-profit institutions. Such cooperation can be long-term and have prospects. According to the author ...