Leading people and leading authentic self through online networking platforms

Abstract

Online social networking is more and more important in leading people and leading oneself. Online platforms provide a low cost, highly accessible way of communication, which enable leaders to build personal brand, maintain relationship with people within and outside leaders' company as well as support task performing through online discussion, sharing knowledge and finding clients. Leaders should pay special attention not only to their operational or individual network but also to strategic one, which is related to both authentic and functional leadership.