Browsing Inne / Other by Subject "territorial marketing"
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The function on visual communication in the promotion of a city (as exemplified by the case of Gdańsk) (Wydawnictwo Novae Res; TrueSign, 2015)The promotion of Gdańsk is a risky task to undertake, given how easy, and - at the same time - how difficult it is. The contradiction stems from the city being so widely popular. Whoever does not know Gdańsk, if only from ...