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Abstract

The Essay is a consideration about actual status of modern culture. The Author has convinced, that in present day it is possible to observe an increasing number of people. She use famous phrase from Baudrillard's work - the drastic these treats about apocalyptic vision of society. Baudrillard thinks, that in every little physical and intellectual space has became social sphere. Today we can talk about end of her limit. Everything, what was society stand without own name. Now, there is only namelessness, called mass. The Author has noticed, that public life was quiet phenomenon. At that time, society work as community, which couldn't cover up their individuality. In the modern culture it is impossible to find individual place for self, also every institution are overcrowded. It is terrified, that earlier a lonely crowd has achieved global character in every areas of social life, which defined subjectivity, individuality of single man. When mass came, it was born undifferentiated. Every single person became the same as the others. Consequently, they lost their identity. The Moment of lost the identity can observe, for example in uniformed society. In the crowd, person became a wild man and prisoner of the instincts. The Author thinks, that the example of this kind slavery is easy notice in the category of fashion. Fashion is the main system, which strip each single individuality with autonomy. It gives her sense - "just the same as everybody". From the moment of appearance mass, every cognitive horizon is impossible. Everything what was special, individual and lost alternative sense. These categories have changed for everything what is the same and formless. This dispute shows, that apparition category as difference made possible individuality presence. The Difference isn't a word or idea. This is a specific sense, which has defined individualism for every single person. The Author has convinced, today is impossible to hold on any forms of individualism, because it's on the spot absorb by mass. Only isolated individual is capable of doing meeting with the Other. The Reality has started look as world after catastrophe. The Present state shows "everybody" is a mass.