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dc.contributor.authorZaborek, Piotr
dc.contributor.authorTomczyk, Przemysław
dc.contributor.authorDoligalski, Tymoteusz
dc.date.accessioned2015-12-16T13:55:48Z
dc.date.available2015-12-16T13:55:48Z
dc.date.issued2015
dc.identifier.citation• Zaborek P., Tomczyk P., Doligalski T., Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market, paper accepted for presentation at 6th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets hosted by the WU Vienna, Austria, 16-18 September, 2015pl_PL
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/8273
dc.description.abstractThe paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of independent insurance agents in Poland (n=590).Statistical methods included exploratory factor analysis and structural equation modeling. In keeping with the customer lifetime value model and loyalty management theory the concept of customer analysis was operationalized as a second-order reflective construct, expressed through five first order subconstructs. Financial performance was measured with an index of five self-reported metrics. The findings lent support to the hypothesis of a positive association between engaging in customer analysis and financial performance.pl_PL
dc.language.isoenpl_PL
dc.rightsDozwolony użytek
dc.subjectPolandpl_PL
dc.subjectinsurance industrypl_PL
dc.subjectfinancial performancepl_PL
dc.subjectcustomer lifetime valuepl_PL
dc.subjectcustomer researchpl_PL
dc.subjectcustomer analysispl_PL
dc.titleCustomer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Marketpl_PL
dc.typeinfo:eu-repo/semantics/conferenceObjectpl_PL
dc.contributor.organizationWarsaw School of Economicspl_PL
dc.contributor.organizationKozminski Universitypl_PL
dc.contributor.organizationWarsaw School of Economicspl_PL
dc.description.epersonPrzemysław Tomczyk


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