Strategic orientation of small and medium size enterprises
The author investigates the relationship between two constructs: strategic orientation and innovation. Paper is a literature based research, which analysed the impact of strategic orientation on innovation. The review of the literature conducted by the author, on the one hand, was aiming at the identification of the methodological aspects related to the study of the relationship between strategic orientation and innovation, and on the other hand, it was to indicate the direction of that type of relationships. The conducted literature studies confirmed that the research implemented in this area is mostly of a quantitative nature and collected research material is often subjected to analysis with the use of the Structural Equations Models (SEM), regression analysis and confirmatory factor analyses. The presented results of the research often concern the specific sectors of activity, such as: high-tech, financial sector, insurance firms, gardening, hotels or are of cross-sectorial nature (manufacturing and service enterprises). The conducted literature proved: (i) existing two opposing views on the impact (positive or negative) of marketing orientation on the level of innovation of an organization; (ii) existing positive relationship between learning orientation and the innovation of the companies and (iii) positive relationship between the entrepreneurial orientation and the innovation of the companies.
- Artykuły / Articles 
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