Creation of the competitive position, and international activities. Case study of Terravita ltd.

Abstract

One of the forms to build competitive position is working on the global market, allowing to broaden markets, access to cheaper or skilled labour, cooperation with international counterparties, placement of production in the best phase of the value chain, etc. The author describes achieving competitive advantage through globalization of the activities based on the example of a company operating on the extremely dynamic market of chocolate products export.