Global and Regional Determinants for Engaging Corporate Foundations in Company Restructuring

Abstract

The article describes changes in the environment to which companies must adapt in order to maintain or improve their competitiv position. Performing activities within the field of social involvement such as creating corporate foundation bring forth many benefits that can be grouped into folloving categories: benefits associated with the company's image, benefits stemming from good relationships with the stakeholders, benefits associated with employee's morale and motivation, and customer loyalty that directly translates into financial benefits. Therefore, the author proposes that corporate foundations due to their wide array of positive effects generated to their founder , may be used in the proceses of company re tructuring in general and especially in growth and marketing restructuring proceses that implement the idea of corporate social involvement.