Corporate foundation as a tool for achieving corporate social goals
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In Poland the number of corporate foundations has increased rapidly in recent years. Such non-profit entities, established by companies, have not only become more numerous but also become more significant for the founding company. This could be associated with the significance of the CCI concept (Corporate Community Involvement) and its popularity in Poland and around the world. It refers to financial, material and human contributions that companies provide to social initiatives in order to fulfil the social and economical needs and expectations of local communities in which they operate. In order to achieve this goal, the author points to theoretical findings and results of her own research project. The project was entitled “Corporate foundation as a tool for achieving corporate social goals” and was financed by the National Science Centre in Krakow. The research was conducted in May and June of 2012 through 50 interviews among 72 out of 86 actively operating corporate foundations in Poland and through 27 interviews with their founding companies. Additionally the websites of all 86 Polish corporate foundations and their founding companies were analysed.
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