CRM Systems in Customer Relationship Development in the Banking Sector
Gorzelany - Dziadkowiec, Magdalena
Gorzelany - Plesińska, Julia
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More and more often, it is the satisfied customer that becomes the target of modern enterprises because he or she influences the profits as well as development potential. Both marketing and management begin to pay particular attention to building relationships with customers. This paper explains the role of customers in organizations. It also describes how CRM systems can aid In building customer relaionships. The study was carried out in the banking sector.
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