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dc.contributor.authorGorzelany - Dziadkowiec, Magdalena
dc.contributor.authorGorzelany - Plesińska, Julia
dc.date.accessioned2016-07-04T15:55:01Z
dc.date.available2016-07-04T15:55:01Z
dc.date.issued2012
dc.identifier.issn0860-6846
dc.identifier.urihttps://depot.ceon.pl/handle/123456789/9918
dc.description.abstractMore and more often, it is the satisfied customer that becomes the target of modern enterprises because he or she influences the profits as well as development potential. Both marketing and management begin to pay particular attention to building relationships with customers. This paper explains the role of customers in organizations. It also describes how CRM systems can aid In building customer relaionships. The study was carried out in the banking sector.pl_PL
dc.language.isoenpl_PL
dc.rightsCreative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/pl/legalcode
dc.subjectloyalty programspl_PL
dc.subjectbanking sectorpl_PL
dc.subjectcustomer relationshippl_PL
dc.subjectCRMpl_PL
dc.titleCRM Systems in Customer Relationship Development in the Banking Sectorpl_PL
dc.typeinfo:eu-repo/semantics/articlepl_PL
dc.contributor.organizationUEK w Krakowiepl_PL
dc.contributor.organizationUR w Krakowiepl_PL
dc.description.epersonMagdalena Gorzelany-Dziadkowiec
dc.rights.DELETETHISFIELDinfo:eu-repo/semantics/openAccess


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Creative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska
Except where otherwise noted, this item's license is described as Creative Commons Uznanie autorstwa na tych samych warunkach 3.0 Polska