The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article
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E.Panfiluk + E.Szymanska + The measurement of the innovativeness of health tourism services.pdf (756.24 KB)
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2017-06
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Entrepreneurship and Sustainability Center
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Abstract
The main aim of the article is to identify the optimum measures of the innovativeness of providers of health tourism services. Two detailed objectives were set out: the identification of the measures of innovative activities and the identification of the measures of the effects of innovative activities implemented by respondents. The measurement covered two areas: the involvement in innovative activities and the effects of these activities. Two research hypotheses were verified: Hypothesis 1 – The optimum measure of the involvement of providers of health tourism services in innovative activities is a separate budget earmarked for the implementation of innovations; Hypothesis 2 - The optimum measure of the effects of innovations introduced is a higher number of commercial tourists using the services of a given enterprise. 438 providers of health tourism services in Poland took part in the research with using methods of a diagnostic survey and a telephone interview. An adequacy matrix was used to analyse the 15 innovation measures selected in an expert (Delphi) survey. As a result five optimum measures were determined, the most important of which was the elaboration of a strategy for introducing innovation and a higher number of tourists as the effect of innovative activities.
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Panfiluk, E.; Szymańska, E. 2017. The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article, Entrepreneurship and Sustainability Issues 4(4): 400-420. http://doi.org/10.9770/jesi.2017.4.4(1)