Entrepreneurial Orientation in Mexican Microenterprises
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JEMI_Vol_9_Issue_3_2013_Article_1.pdf (471.16 KB)
Date
2013
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Wyższa Szkoła Biznesu - National Louis Univeristy
Abstract
Over the past 30 years research on Entrepreneurship Orientation (EO) has provided valuable information regarding strategy, entrepreneurship and aspects of performance at the firm-level. In the entrepreneurial universe, microenterprises play a very special role in the business context of the economy. However, they have not been relatively present in the EO research. This paper studies the EO-performance relationship in a group of microenterprises in Mexico and includes the Dominant Logic (DL) as a variable that moderates this relationship. The results indicate that risk taking, proactiveness and competitive aggressiveness variables from the EO influence the microenterprise performance. In addition, the external DL conceptualization moderates the EO-performance relationship. This paper shows the conclusions of the investigation as well as the limitations and identifies future research methods.
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Citation
Montiel Campos, H., Alvarado Acuña, L.S., Nuño de la Parra, J.P., Aguilar Valenzuela, F.A., Entrepreneurial Orientation in Mexican Microenterprises. Journal of Entrepreneurship, Management and Innovation (JEMI), 2013, vol. 9, nr 3 : Entrepreneurial Orientation and Opportunities. Ed. by A. Ujwary-Gil, s. 5-20