Przeglądaj według autora "Mykhaylych, Oleksandr"

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    • The methodological basis of the assessment of politicians’ perceived personality traits 

      Gorbaniuk, Oleg; Razmus, Wiktor; Kawa, Krzysztof; Mykhaylych, Oleksandr (Marketing and Management of Innovations, 2015)
      The aim of the article. Numerous studies show that the key role in a politician’s image play voters’ beliefs concerning the politician’s personality traits. In order to be able to manage a politician’s image, one should ...