“My Little Pony” in adults' eyes. How do men and women watch cartoons? An eye-tracking experiment

Abstract

This article presents the results of an eye-tracking experiment concerning a part of " My Little Pony " cartoon. The aim of the research was to find out the ways of watching animated auditions for children by adults, and how those ways differ among men and women. The text includes the description of the research procedure and the results of the research in terms of the most important measurements and also with the results of t-Student test and ANOVA which were used for directional determining whether the results compared and the relationship between them is uncoincidental. Authors tried to present a new perspective of using the high-tech research tools (enabling behavioral research) and, in further perspective, triangulation of different analysis methods.