Economy and architecture. The role of architecture in process of building the economic potential of space.
dc.contributor.author | Piatkowska, Ksenia Katarzyna | |
dc.date.accessioned | 2014-02-07T15:09:06Z | |
dc.date.available | 2014-02-07T15:09:06Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Piatkowska, Ksenia. 2012. Economy and architecture. The role of architecture in process of building the economic potential of space. Humanities and Social Sciences Review, Vol. 1, No. 2, 2012, pp. 549-555 | en |
dc.identifier.issn | 2165-6258 :: 01(02):549–555 (2012) | |
dc.identifier.uri | https://depot.ceon.pl/handle/123456789/3347 | |
dc.description.abstract | For centuries architecture and the architectural objects constitute the characteristic landscape’s elements of the particular land or region. They were a vivid illustration of the given culture’s achievements, they constitute the aesthetics and engineering accomplishments of their time. Nevertheless in the last few decades a distinct transformation took place. Architecture is not only the reflection of the current state but it became an instrument in process of creating yet unexciting – but carefully planned in marketing strategies – economic potential of a space. While monitoring the tendencies occurring lately in global architecture and the urban design five essential parts of architecture as an economic device can be pointed out: 1/. architecture and space branding where the intentional designing of a particular, imagined picture of any defined space starts to be a way to impart it a new meaning; 2/. architecture and tourism destination where architecture can be utilized as a basic instrument to stimulate the tourism development in particular regions; 3/. consumerism where architecture becomes a device of the behavioural economics; 4/. corporate architecture where architecture is used to distinguish companies’ image on the concurrence background thus to enhance their economic position on the market; 5/. architecture as an integrating and holding together factor in local communities. Nowadays architecture of the objects and spaces where contemporary people exist is underestimated. We just partly exploit architecture in a process of enhancing the economic potential of a particular space. Time to recognize and explore other qualities of architecture as a way of the innovative reality creation, to value abilities of creating the atmosphere stimulating the consumers behaviour leading to planned financial effects. Architecture – as a device ample with the expression means - supports creating the competitive advantages. | en |
dc.language.iso | en | en |
dc.publisher | Humanities and Social Sciences Review | en |
dc.rights | Dozwolony użytek | |
dc.subject | architecture as an economic instrument | en |
dc.subject | consumerism | en |
dc.subject | economic potential | en |
dc.subject | corporate architecture | en |
dc.subject | space-branding | en |
dc.title | Economy and architecture. The role of architecture in process of building the economic potential of space. | en |
dc.type | info:eu-repo/semantics/article | en |
dc.type | info:eu-repo/semantics/conferenceObject | en |
dc.contributor.organization | Gdansk University of Technology, Faculty of Architecture | en |
dc.description.eperson | Ksenia Piątkowska |
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