The value for the customer in the perspective of sustainability concept. The case of Polish brands of mineral water

Abstract

In contemporary literature in the field of management science the issue, which is perceived as important, is to think about innovation. This innovation is often considered as a key challenge for the value offered to the customer (as determined by the adopted business model). Thus conceived innovation is in turn associated very often with the concept of sustainability of the business. This paper presents the results of analysis run for sustainability aspects in websites contents of Polish mineral water brands.