Keep Calm and Kill Zombies – ewolucja żywych trupów, ich wpływ na popkulturę oraz banalizacja strachu
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In the chapter Keep Calm and Kill Zombies—The Evolution of Walking Deads, Their Influence on Popular Culture and the Trivialization of Fear, Paweł Wiater analyses the phenomenon of the trivialization of fear present in today’s pop culture. The au-thor focuses on zombies and their portrayal in mass media. The Undead, the walking dead—these are only two of the terms referring to these monsters. They have Haitian roots that are related to voodoo culture. Thanks to the books of William Seabrook and the popularity of horror films in the 30s, these monsters appeared in pop culture. The premiere of Night of the Living Dead and Dawn of the Dead changed their im-age—they became bloodthirsty and any contact with them led to death. The same sit-uation occurred with series like Resident Evil, which induced horror and created in-trigue at the same time. Similar to the poster “Keep Calm and Carry On”, whose meaning has been completely changed and whose Internet memes send completely different messages than the original phrase from World War II, zombies have lost their primitive character. The amazing popularity of zombies has resulted in grotesque ele-ments that can be noticed in each further example of films or games. As a result, the undead have started jumping, using firearms, dancing, falling in love, and even having sex. The trivialization of their appearance has caused the word “zombie” or “zombie” to lose its character and become associated with an elderly or weak person instead of a bloodthirsty beast that wants to eat our brain. As a result, many journalists and politicians overuse this reference. The chapter arrives at an unsatisfying conclu-sion for fans of horror that might be interpreted to mean that the zombie has ceased to be scary and necessary.
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